TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made media appearing in their streams. This step comes as the service announced that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This advancement aligns with a surge in AI content, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, based on their own likes,” stated a company executive.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 million media items are uploaded to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the amount of artificial media they see by using the content preference setting in the app and selecting the AI content topic. Further subjects that currently be controlled under the setting encompass news, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to tag convincing AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any believable artificial content that is without a tag can be taken down under its terms of service.
In addition, the app will now add an “AI-made” tag to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a $2m awareness program for specialists and institutions to develop educational content about ethical AI use. This program will support charitable organizations specializing in training computer science.
Moderation Strategy
TikTok has justified its content review process, during debate over intentions to lay off hundreds of safety staff in the UK. The company is expected to eliminate hundreds of positions in its content moderation team in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content before it is viewed by people. The company reported a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
